CP3 isn’t exactly posting TikToks from the locker room, so this was a rare chance to give fans the Point God sighting they’d been demanding.

The Good Eat’n crew jumped in to create a TikTok-first video that sent NBA TikTok, Reddit, and X into a frenzy.

Within just 24 hours, the team concepted, produced, and edited a video that crushed expectations—proof that when agility meets creativity, viral magic happens. With a lean crew and a sharp understanding of what fans crave, the content spread faster than trade rumors at the deadline.

The result? GOAT-level fanfare. The crowd went wild, flooding r/nba with posts that racked up 1,000+ upvotes. Commentators piled into the comment section, delivering Comedy Central-worthy roasts and takes as hot as Good Eat’n’s Hot Hot Puffs. The whole internet had something to say.

Real-time, chronically online community management fueled the chaos—dropping witty replies, trolling fans, sparking rivalries, and keeping the hype alive.

The takeaway: lightning-fast execution, culture-first storytelling, and social energy that transformed a single launch into a full-on fandom frenzy.